Brand: Les Deux
Brief History: Founded in 2011 by two individuals with diverse cultural backgrounds, Danish brand Les Deux offers a unique blend of preppy and urban styles. Originating in Copenhagen and quickly becoming a global player, Les Deux stands out for its original designs, high-quality materials, and commitment to sustainable production.
Key Points:
Fusion of two distinct cultures
Use of high-quality materials
Sustainable production
Rapidly growing into a global brand
Detailed Information:
Founded: 2011
Founders: Kristoffer Haapanen, Andreas von der Heide
Origin: Copenhagen, Denmark
Style: Blend of preppy and urban styles
Target Audience: Young generation seeking individuality and original style
Price Range: 55€ - 255€
Web site: https://lesdeux.com/
For more details, please read the following here (click)
Les Deux, the Danish menswear brand taking the world by storm, boasts a story as unique as its designs. Launched in Copenhagen in 2011, the brand's journey began not in a boardroom, but in a bar, sparked by a conversation between two individuals from vastly different backgrounds. One, a law student with a suburban upbringing, the other, a creative soul with roots abroad.
What sparked their connection? A simple white T-shirt, customized with hand-sewn military patches. This seemingly ordinary garment became the seed for an extraordinary vision – a brand that would bridge the gap between preppy and urban style, reflecting their contrasting yet complementary identities.
The name itself, Les Deux, meaning "the two" in French, perfectly encapsulates this philosophy.
It symbolizes the fusion of two distinct styles: the clean lines and classic elegance of preppy Northern Sealand merging with the edgier, urban vibe of Copenhagen's Nørrebro district. This unique blend resulted in a fresh, contemporary aesthetic that resonated deeply with a generation yearning for individuality in fashion.
But Les Deux isn't just about clothes, it's about the power of connection. The chance encounter in that Copenhagen bar ignited a dream – to create a brand that transcended cultural boundaries and united people through shared style. This core belief – that when different backgrounds come together, anything is possible – continues to drive the company forward.
From the humble beginnings of a single T-shirt project in a small apartment, Les Deux has blossomed into a global player. Today, it's a thriving international brand with a dedicated team of 100 individuals, each bringing their unique perspective to the table.
Their journey is far from over. Having conquered the Scandinavian market, Les Deux now sets its sights on the world stage. With its distinctive design and unwavering belief in the power of unity, the brand is poised to make a lasting impact on the global fashion landscape.
Congrats to them,
Benan,
Tips Creative Director
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